- Select research methods appropriate to pre-defined criteria
- Design and use qualitative and quantitative research tools
- Read press releases and broadcast coverage and asses whether stories are favorable or detrimental to clients
- Analyze campaign performance and research results using a variety of numerical IT tools
- Summarize and finalize data at the end of projects
- Enter data into clients database
- Make presentations and write reports
- Attend information sessions
- Network with media owners
- Ensure set deadlines are met
- Work with the business development manager and operations to ensure project is seamlessly executed
Qualifications and Requirement
- Degree in any relevant field
- 2-3 years’ experience as either a media analyst or Account planner
- Top notch presentation and verbal communication skills
- Attention to detail
- Inquisitiveness
- Time management skill
- Analytical skills
- Exude confidence and good interpersonal skills
- Ability to cope with pressure and deadlines
- Teamworking abilities
- Commercial awareness
- Creativity
- Effective analytical and organizational abilities
